March84 Design & Art Direction

Chuck Choi

2008

A new identity and collateral for renowned New York-based architectural photographer Chuck Choi. The bold, stacked logotype was inspired by the observation that the two words already read like a particularly relevant sound effect: the mechanical release of a camera shutter. Design through completion under direction of Emanuela Frigerio while at C&G Partners.

More info:
→ http://www.cgpartnersllc.com/projects-clients/chuck-choi-2/identity-collateral/?identity
→ http://www.chuckchoi.com/